Marvin Gaye was a Motown singer who in the 1970’s self
produced his album What’s Going On, which
came to be one of the most influential albums of its time. Before he released this album, Marvin Gaye’s
sound and image was much like that of other Motown artists at the time. There was a certain formula that all of them
had and many of the ideas for songs were bounced around from artist to
artist. This produced a certain tone and
vibe to Motown music that made it very recognizable.
There were many social and political events that inspired
Gaye to take a new direction when creating What’s
Going On. His brother, Frankie, was
one of his biggest influences. Frankie
had survived three years in the Vietnam war, and Marvin felt like he should be
able to do something, but he didn’t know what.
His brother told him to fight with his music and not guns. The recent deaths of Martin Luther King Jr.
and Bobby Kennedy were also pushing matters during the time, and the fact that
our government could put rockets into space but ignored the poverty stricken
streets of Detroit infuriated him.
There were some obstacles that Marvin Gaye faced when
creating this album, and one of the biggest was the owner of the Motown record
label, Berry Gordy. When Gaye brought
the album to Gordy, he said it was “one of the worst things he has ever heard
in his entire life.” It failed to pass
quality control, and Gaye eventually had to wait it out, even trying to become
a professional football player in his off time.
Finally, the album was released without Gordy knowing and became an
instant success.
One characteristic that makes What’s Going On so unique is the fact that the subject matter is very
meaningful and almost preaches the fact that change needed to take place in
order for people to live in peace. Another
characteristic of this album is the accidental use of doubling the lead
vocals. After they heard the sound that
was produced from doing this, it became a signature technique that was used to
create the unique sound of Marvin Gaye’s vocals.
I thoroughly enjoy listening to What’s Going On, and you can really hear the strong message that
this album carries with it. The fact
that new and inventive techniques were used while recording and mixing the
album pays homage to the groundbreaking vision that Gaye was trying to achieve. What’s
Going On will remain in history as one of the most influential albums of
the 1970’s.
I agree with you completely, the song's subject content was very revolutionary at the time. At that time so much was happening on a global scale such as the death of MLK and Vietnam, that Marvin Gaye had the power to voice his opinion and put his stamp in history. Marvin wanted to leave a timeless product after his success with "I Heard it Through the Grapevine", and I believe he did so with "What's Going On".
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